Welcome! I’m Abhishek Sharma, Assistant Professor of Marketing . This platform explores digital marketing, marketing research, business analytics, product management, and brand management through practical insights, tools, and strategies. Here you will find marketing frameworks, AI tools, research insights, and practical strategies for students, researchers, and professionals.

Posts

Understanding White Hat, Black Hat, and Grey Hat SEO

Search Engine Optimization (SEO) is not a strategy, but rather a spectrum of...

Understanding Research and its Types

The word “research” is derived from the old French word “recercher” which means...

Top 6 Google Algorithm updates

In order to understand google page ranking strategy, first we need to understand...

Search engine optimization

Before understanding search engine optimization, we need to understand about...