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Before understanding search engine optimization, we need to understand about search engines. So, search engine is a software system designed to look for information on the Internet based on the user’s query. The page in which user queries result is shown is called Search engine result page or SERP in short. There are many search engines available in the market, the three most used search engines among them are Google, Bing and Yahoo.

What is the importance of search engines?

If there were no search engines, we would have to remember URL of every website and then search that URL in the web browser. For example, if we wanted to buy a Tesla Car, we would have to remember the URL of all the websites that provide prices of Tesla Cars. But now because of search engines I can directly search for Tesla car price and the search engine will provide me with all the websites which have the prices of tesla cars.

List of search engines, origin and percentage of users (as of 2021)

Now Let’s understand about Search Engine Optimization.

Search Engine Optimization

It is the process of making website/web pages better for search engines, so that it can rank higher. For example, you have made a digital marketing website, you are uploading content regularly. But still your website is not visible to users who are looking for the information related to digital marketing. This happens because there are so many good digital marketing websites out there. Who are also uploading content regularly but using search engine optimization techniques in order to improve the visibility and rank higher.

Now there are three types of search engine optimization.

1. On- Page

2. Off- Page

3. Technical

And there are three types of search engine optimization techniques

1. White Hat

2. Black Hat

3. Gray Hat